9,90 Presented by 9,90 // Disney+

9,90 Presented by 9,90 // Disney+

The Walt Disney Company
In-House Agency

Gabriel Medina achieved the highest score in Olympic surfing history and broke the internet with a photo captured by French photographer Jérôme Brouillet.
The score he got? 9,90.

To boost its subscriber base and win over sports fans, Disney+ was set to launch a special promotional price.
And guess what it was?That’s right — $9,90.

Case Study

short film

tv spots

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