Burger King // We are Parrillas
Burger King // We are Parrillas
At Burger King, we are proud of being flame-grilled since 1954 and we want every Parrilla (“Grill” in Spanish) to feel the same. That’s why we’ve decided to give everyone with the surname Parrilla in Argentina a free lifetime supply of WHOPPER®.
Yes, for real. This benefit is for life, just like their surnames.
David The Agency
Case Study
Burger King held a Parrilla Family Reunion Event.
And also gave everyone the chance to change their last name to "Parrilla" on Facebook.
Adding more than 2.000 new Parrilla family members.
(*When you change your name on Facebook, you can only change it back after 2 months.)
